Marlboro has been promoting sports and events like the motor sports. It has been involved with the factory World Rally Championship teams of Toyota, mainly Freddy Loix until 1998. As Loix moved to Mitsubishi during 1999 to 2001, Marlboro sponsored Mitsubishi. This brand of cigarettes is world famous as major sponsors of Formula 1 and motor racing. They are known to give away handsome monetary rewards to the winners of these events.